Read how our Founder, Sareekah Agarwaal, delves into four compelling case studies to examine the emotional connections and personal memories that individuals associate with treasured textile objects that are lying unnoticed in their closets. Her research paper, ‘Product Attachment and Sustainability: Two Facets of the Same Coin’ explores the emotional bond people form with treasured textiles keepsakes. Through these stories, she reveals how such attachments drive them to hold on to these objects for as long as possible thus contributing to a sustainable society as well as providing a way to understand experiences of both change and continuity within individual and family lives and traditions.