SAREEKAH AGARWAAL,Founder & Director
Sareekah Agarwaal is an Indian textile archivist, academician, curator, and researcher dedicated to preserving the rich legacy of traditional Indian textiles. Holding a Master’s degree in Fabric and Apparel Science from Delhi University, she began her career as a freelancer before stepping into the corporate world in 2006 with a consulting firm specializing in technical textiles.
Though she thrived professionally, Sareekah’s heart remained tethered to India’s heritage textiles – handcrafted treasures that carried stories of time, place, and memory. Her unwavering passion led her to transition into academia and eventually brought her to the National Institute of Fashion Technology, New Delhi. There, she played a key role in developing a digital national knowledge repository for Indian textiles and crafts – a landmark initiative launched by Honourable Prime Minister Narendra Modi on 7th August 2023.
As she delved deeper, Sareekah became increasingly aware of a quiet crisis: countless handcrafted textiles – once loved, now forgotten – lay hidden in family closets across India, their artistry fading into obscurity. Driven by the urgency to document and preserve these living memories, she began archiving textiles infused with personal and familial memories, each piece telling a story of identity, celebration, resilience and belonging. This calling culminated in the birth of ‘ASMITAA’.
With a warm smile and an unwavering voice, Sareekah Agarwaal remains steadfast in her mission to preserve the treasured keepsakes of Indian families. Her passion fuels her vision of safeguarding these cultural treasures for future generations, ensuring that textiles with deep emotional and historical significance continue to inspire the world for years to come. Her belief is simple yet profound: Objects that hold meaning and have emotional value are not just possessions – they are legacies. And legacies, if nurtured, can last forever.
VIBHOR AGARWAL, Co-Founder & Chairperson
Vibhor Agarwal is a seasoned leader and a pioneer in the IT hardware industry, with over three decades of experience. An Electronics Engineering graduate from Nagpur University, he also holds a Master’s degree in Business Management. His deep understanding of the IT hardware and distribution landscape has enabled him to build robust systems that ensure products reach markets across the country efficiently and effectively.
Vibhor Agarwal began his career in 1992 and quickly established himself through his strategic vision, integrity, and ability to create sustainable growth models. Known for his ethical approach, clarity of thought, and humility, Vibhor has consistently fostered strong partnerships, enabling both organizations and global brands to grow in tandem. His expertise lies in aligning global strategies with the Indian market and executing them with precision.
Since 2004, Vibhor Agarwal has been associated with Supertron Electronics Pvt. Ltd. Under his leadership, the organization has witnessed remarkable growth, expanding from a $10 million enterprise to a $950 million business, with continued upward momentum. His contributions have earned him numerous recognitions from leading channel publications, consistently being acknowledged as a ‘Most Trusted’ and ‘Channel-Friendly’ leader. He has also recently been recognized as one of the visionaries contributing to the idea of Viksit Bharat.
As Co-Founder and Chairperson of ASMITAA, Vibhor brings his strong value system, strategic insight, and leadership experience to support ASMITAA’s vision and long-term growth.
